Kasey Jaeger is a dietitian and personal trainer based in Australia. She aims to educate her clients on how to move in a way that they enjoy and learn them how to eat mindfully. Kasey's mission is to help people develop a healthy relationship with food and movement, so they can live their healthiest and happiest lives. ⁠The requirement was to design a modern, earthy, bohemian brand. I included the cactus to symbolize her different approach and improved the design to create a modern bohemian feel.⁠⁠