YOUR BRAND, BUILT TO ATTRACT
Brand Identity Design for Women-Led Wellness & Lifestyle Brands
You started your business because you're brilliant at what you do. But somewhere between the passion and the day-to-day, your brand got left behind. Maybe you built something yourself when you were just getting started. Maybe you've outgrown it. Maybe you wince every time someone asks for your Instagram or your business card - because it just doesn't look like the business you've actually built.
Here's what we know after working with many brands around the world: the businesses that grow consistently aren't always the ones with the best service. They're the ones with a brand that communicates their value before they've said a single word.
That's what we build.
You're done with a DIY brand that no longer reflects where your business actually is
You want more than a logo - you want a complete identity that works across every touchpoint
You want to attract clients who see your value and don't question your prices
You're ready to show up online with the kind of confidence that comes from a brand you truly love
Choose Your Starting Point
Every brand is different - that's why we don't do one-size-fits-all. Whether you're just launching or ready for a complete identity overhaul, there's a package built for exactly where you are.
FOR GROWING BRANDS
Brand Foundation
For the founder who's ready to stop looking DIY and start looking like the real thing
You've been putting off getting a proper brand because you're not sure it's the right time. Here's what we know: the right time was yesterday. The Brand Foundation package gives you a polished, purposeful logo suite that makes you look established from day one - so you can start attracting clients who take you seriously, and stop underselling yourself.
-
Brand questionnaire to ground your direction
2 concepts – 2 rounds of refinements
Logos: Primary logo and brand icon
Brand colour palette
Font pairing
Final file formats for web/print use
Brand board (1 page)
-
2 weeks (based on feedback + refinements)
FOR ESTABLISHED BRANDS
Full Brand Identity
A complete, cohesive identity that attracts your dream clients and repels the wrong ones.
You've outgrown your current brand — or you want to launch with something that means business from the start. The Full Brand Identity goes beyond a logo. Rooted in a mini brand strategy, it gives your business a complete visual system designed to earn trust instantly, stand out in a crowded market, and consistently draw in the clients you actually want. This is the brand that makes people screenshot your Instagram and send your link to their friends.
-
Brand questionnaire to ground your direction
Mini brand strategy
Creative direction / Brand moodboard
Full Logo Suite (Primary, Secondary, Submark, Wordmark)
Custom Pattern/Textures
2 concepts – 2 Rounds of Revisions
Brand colour palette
Brand fonts & hierarchy
5 Launch graphics (Instagram reveal post)
Brand guidelines
-
3-4 weeks (based on feedback + refinements)
Need Something Extra?
Extend your package with bespoke stationery, custom packaging, brochure design, digital templates, or social media templates. If you don't see what you need - just ask. We love building custom solutions.
YOUR QUESTIONS, ANSWERED
Frequently Asked Questions
-
Always. Every brand we create is built from scratch around your specific business, audience, and vision. No templates. No recycled concepts. What you receive is entirely, uniquely yours.
-
We don't offer standalone logo design - and here's why: a logo on its own is just a mark. Without a colour palette, font system, and brand guidelines, it has nothing to hold it together. Our Brand Foundation package is the minimum we offer because it gives you everything you need to actually show up consistently. A logo alone won't do that.
-
Not at all. That's our job. The brand questionnaire and discovery process are designed to draw out your vision even if you can't articulate it yet. Lots of our clients come to us with a feeling - and we translate it into a brand.
-
No problem. You can extend any package with our À la Carte add-ons - stationery, packaging, social media templates, and more. Just mention it when you enquire and we'll put together a custom proposal.
-
As involved as you'd like - but not so much that it takes over your life. We'll need your input at key moments: the questionnaire, the concept presentation, and the feedback rounds. Outside of that, we handle everything. The process is designed to be smooth and enjoyable, not another thing on your to-do list.
-
Yes - we're based in the EU and work with women-led brands worldwide. The entire process runs seamlessly online, from the initial discovery call through to final file delivery.
-
You receive everything you need to use your brand confidently - organised files for web and print, and a brand guidelines document that tells you exactly how to use every element. You'll never be left wondering which logo to use or which shade of green is correct.
-
Absolutely - and honestly, this is our favourite combination. Having your brand complete before we build your website means every element is perfectly aligned from the start. Ask us about our Brand + Website bundle when you enquire.
Your brand should feel like you - only more powerful.
You've built something worth showing off. Let's make sure the world can see it.
