Soul Zen Center

BRAND IDENTITY + WEBSITE DESIGN​

Soul Zen Center is a wellness space in Sveti Vlas, Bulgaria, where people come to breathe again - for massages, therapies, yoga, and spiritual practices that restore what everyday life slowly takes away. Founded by Milena Veleva - yoga teacher, sound therapist, and holistic healer - the brand needed to feel like the experience itself. Serene, unhurried, and completely trustworthy.

The mark is where it all begins. Flowing waves held inside a perfect circle - movement and stillness at once. It's the visual equivalent of a deep breath. Every curve was drawn with intention, because a wellness brand doesn't earn trust through bold statements. It earns it through feeling.

The palette is built entirely from nature. Warm sage, soft linen, and aged gold - tones that feel like morning light through a window, like clean linen, like a space that has been tended with care. Every color was chosen to lower the nervous system before a single service begins.

The website carries the same quiet energy. Built on WordPress with a booking feature to help clients easily book massages, therapies, and yoga classes.

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Elitza Guncheva Photography - Branding and Website design

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Jaime McClintock Real estate - Branding and Print