Aurelia jewellery

BRAND IDENTITY + SHOPIFY

Aurelia’s sculptural, timeless pieces needed a brand and store that feel calm, refined and confident. We kept everything minimal so the jewellery stays the star.

We designed an elegant serif wordmark and a stacked monogram, paired with a soft stone and black palette that gives the gold and silver a gallery-like backdrop. The Shopify store is built on a free theme, then elevated with custom CSS and a custom category section, so it feels bespoke while staying easy to manage.

The result is a clean, elegant brand and store that Aurelia can grow with.

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Colette Chavalier Events and Wedding Planner Brand identity